When you think of Defiance Tools, an image of the local hardware store or lumber yard, the small-town diner or the neighborhood bar comes to mind. Picture the local builders supply store where you could spend hours talking to the owners about your latest projects and their latest tools for sale, the small-town diner that feels like home and the neighborhood bar where they always know your favorite drink or brand of beer. These are the small businesses, and the experiences, that have always been a deep and trusted part of our roots, that make America unlike anyplace else in the world.
But today it feels like the challenges are bigger in both business and life. Things like technology and time seem to be working against us instead of for us. Many people feel a sense of chaos and are searching for ways to make their lives easier and more fun. Defiance Tools products are designed to help our customers cut through this clutter and successfully navigate life.
America may be known for big box retailers both offline and online, but the small hometown business is our bedrock.
Before founding Defiance Tools, Rich and Zoe’ developed, supplied products to and worked for the big guys under some famous names. Now they want to bring to you the same quality tools and general merchandise with an excellent customer experience built in.
WE ARE REDEFINING THE MEANING OF TOOLS...
Quite simply what customers are looking for today, are Tools To Navigate Life that help them feel less stress, more happiness AND that add more fun to their lives. Customers yearn for the ease and feel-good experiences of yesterday. They’re on the hunt for products that help them navigate all of the little and big difficulties that they encounter each day. We understand that our customers are demanding and that the products we develop need to defy the ordinary.
Retailers who offer Defiance Tools products, set themselves apart not only with eye-catching, edgy packaging and quality general merchandise for men and women of all ages, but also by providing tools that defy the difficulty of today. Defiance Tools products are developed with the quality of design ready to perform the multitude of last-minute, on-the-go, save-the-day fixes needed to navigate life...with a whole lot of fun tossed into the mix.
Meet the Founders Behind the Brand That’s Defining Tools to Navigate Life.
Rich Coulcher, Co-Founder of the Defiance Tools Brand, had a stellar and successful career within Stanley Black & Decker in numerous product and business management roles. His plans for the Defiance Tools Brand started with a hand-written, long-term business plan jotted down on graph paper back in 2004. But his love of tool supply was firmly planted as a kid in a small town in Western New York called, Cassadaga.
His love of the tool store grew as he did in that small town where everyone knew your name AND the name of the local plumber (Wally), the electrician (Danny), the builder (Rick) and (Pete) the counter guy at Frederickson Builders Supply where everyone always ended up.
From these shared experiences that many of us who love tool supply have, Rich very early in his life adopted a defy the difficulty attitude and “dig in, fix it, design it, build it…and then deliver the answer”. That attitude is built into all of the Defiance Tools products for that are available for sale today and those in the future.
Defiance Tools Co-Founder, Zoe’ Coulcher has a passion and enthusiasm for delivering excellent customer service; deeply ingrained from her training in the Walt Disney college program to her career as a successful store manager at Dick’s Sporting Goods to her transition to a top performing real estate professional. She has a keen eye for customer trends and enthusiasm for life that was shaped from a childhood filled with Greek immigrant roots and a love for América.
Her family took the opportunities that America offered and combined them with the hard work and tools needed to win in business. After growing up on a dairy farm in Circleville, New York, her mother owned and ran a successful diner in the nearby town of Chester. Her father owned his own business selling general wholesale and restaurant supplies to the hotels in the Catskills.
Zoe’ knows what hard work looks like and she knows that in every aspect of life, tools are needed to defy difficulty and navigate life and she uses her expertise to tell that story.
Defiance Tools is a brand inspired by breaking out of the expected norm, thinking and living in your own unique way to overcome difficulties...an act of defiance in our time-crunched, tech-overloaded society today.
Defiance Tools can help you complete any task, from turning a screw to providing an environmentally friendly means of transportation to making a delicious cup of coffee to mixing a drink.
Whether you’re a hardware store, gift shop, general store, tradesman, DIY enthusiast or consumer, our mission is to provide Tools To Navigate Life. For information on the Defiance Tools line of quality products, please use the contact form below and a member of our team will get back to you ASAP.
Find Out a little more about Zoe' and Rich:
Tell us what tools you would love to see Defiance Tools design, develop and deliver next! We are constantly searching for new and innovative tools, but in order to increase our reach we need your help.
Thanks, Zoe’ & Richard