The Defiance Tools® Story

WE ARE REDEFINING THE MEANING OF TOOLS...

Tools to Navigate Life.

Meet the Founders Behind the Brand That’s Defining Tools to Navigate Life.

Give a Virtual “Hello” to Rich “The Walking Tool Store”

Rich Coulcher, Co-Founder of the Defiance Tools Brand, had a stellar and successful career within Stanley Black & Decker in numerous product and business management roles. His plans for the Defiance Tools Brand started with a hand-written, long-term business plan jotted down on graph paper back in 2004. But his love of tool supply was firmly planted as a kid in a small town in Western New York called, Cassadaga.

His love of the tool store grew as he did in that small town where everyone knew your name AND the name of the local plumber (Wally), the electrician (Danny), the builder (Rick) and (Pete) the counter guy at Frederickson Builders Supply where everyone always ended up.

From these shared experiences that many of us who love tool supply have, Rich very early in his life adopted a defy the difficulty attitude and “dig in, fix it, design it, build it…and then deliver the answer”. That attitude is built into all of the Defiance Tools products for that are available for sale today and those in the future.

Welcome to Zoe’s World of Delivering a Superior Customer Experience.

Defiance Tools Co-Founder, Zoe’ Coulcher has a passion and enthusiasm for delivering excellent customer service; deeply ingrained from her training in the Walt Disney college program to her career as a successful store manager at Dick’s Sporting Goods to her transition to a top performing real estate professional. She has a keen eye for customer trends and enthusiasm for life that was shaped from a childhood filled with Greek immigrant roots and a love for América.

Her family took the opportunities that America offered and combined them with the hard work and tools needed to win in business. After growing up on a dairy farm in Circleville, New York, her mother owned and ran a successful diner in the nearby town of Chester. Her father owned his own business selling general wholesale and restaurant supplies to the hotels in the Catskills.

Zoe’ knows what hard work looks like and she knows that in every aspect of life, tools are needed to defy difficulty and navigate life and she uses her expertise to tell that story.

Redefining the Meaning of Tools Together, We Make Life Better

Find Out a little more about Zoe' and Rich:


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Tell us what tools you would love to see Defiance Tools design, develop and deliver next!  We are constantly searching for new and innovative tools, but in order to increase our reach we need your help.

Thanks, Zoe’ & Richard