The Big Launch of Defiance Tools®!

September 01, 2018 1 Comment

The Big Launch of Defiance Tools!

Fall 2018 ACE Hardware Show

Rich and I are excited to have just debuted Defiance Tools at the Fall 2018 ACE Hardware Show in Chicago! This was our Big Launch of Defiance Tools!

ACE Hardware Show Chicago Fall 2018

As we have mentioned before, when you hear the brand "Defiance Tools". we want you to think of the local tool store or lumber yard, the small-town diner or the neighborhood bar. These are the places that made America unlike anyplace else in the world and have always been a deep and trusted part of our roots. America may be known for big box retailers both offline and online, but the small hometown business is our bedrock.

Before founding Defiance Tools, Rich and I developed and supplied products to, and worked for the "big guys" under some famous brand names. Now we bring that knowledge to Defiance Tools – our mission is to bring that quality of product to the independent retailer. Whether it be hardware stores, gift shops or general stores, we want Defiance Tools to provide Tools to Navigate Life to retail customers and their families.

Getting ready for the ACE show. Gadget Corner ready! #aceshow #ToolsToNavigateLife

A post shared by Defiance Tools (@defiance_tools) on

ACE Hardware

When you visit the ACE Hardware website and read their about us section you find out more about their philosophy:

“We are your local hardware store and we are a part of your community. Ace Hardware has over 5,000 stores around the world with the majority of those stores independently owned and operated by local entrepreneurs. These hard-working men and women are part of the fabric of your community. They are small business owners who are local and loyal...just like it ought to be. While others have become large and impersonal, at Ace, we've remained small and very personal. That's why we say a visit to Ace, is like a visit to your neighbor.”

DSS FAST are the Best Drop Shippers

Meet Our Partner Drop Ship Solutuons 

Once you read ACE’s philosophy, you can get an idea of why Rich and I knew that Defiance Tools would be a great fit and a great addition to their product line. That is also why we have partnered with Drop Ship Solutions for this ACE debut. They are a great fit for our business and the retailers we work with. 

Drop Ship Solutions focuses on the Independent Retailer and offers a one-stop destination for a variety of products, via drop ship, from a central distribution point. They pride themselves in offering the Independent Retailer the ability to order smaller minimums at competitive prices. Their business model is an innovative model that is a perfect fit for Ace, and other retailers.

Defiance Tools ACE Hardware Show

 More Than Worth The Trip To Meet ACE Retailers!

Zoe' and Rich Coulcher, founders of Defiance Tools

Rich and I had so much fun preparing for this event, participating at the show and meeting so many awesome Ace retailers. We didn't get much sleep, but it was so worth it. We look forward to more opportunities like this and hope to see all the ACE store owners in the Spring of 2019 in our hometown of Orlando! In the meantime, sign up for our Defiance Tools newsletter to stay in touch. 

~Zoe' Coulcher, Co-Founder of Defiance Tools

1 Response


September 19, 2018

So fun! Thanks for sharing. I love ACE!

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