5 Holiday Sales and Prep Tips for Independent Retailers

November 07, 2018

5 Holiday Sales and Prep Tips for Independent Retailers

Ready for the Holidays?    

I am not sure if you know this, but I spent 15 years in the retail industry as a store manager before entering the real estate field and eventually founding Defiance Tools®. I know the holidays are quickly approaching, so I thought I would give you five suggestions, tips and reminders to help make this holiday season go smoothly.

Impulse items

Ensure your register area is packed full of a wide assortment of impulse items. This area is such a valuable area of real estate since you will automatically have a captive audience.

So, what happens if you forgot to order those impulse items - don’t fret - look around your store and see what else may work. Maybe it is smaller items that would be excellent stocking stuffers or Hanukkah gifts.

On a same note, be aware of where your lines may form and make sure those end caps are set with specials. Also, add some pallet displays or stack outs in those areas.

Train Your Team

Sales training is so very important at this time of the year. Now is a great time to take a step back and make sure your team is ready for the holidays too.

  • Educate them on the newest products you brought in for the holidays and make sure they know all the key features.
  • Remind them about the importance of customer service and what that means to you and your store philosophy.
  • Train extra people on the register system so you are prepared for those busy days.
  • Train more people on the extra services you do in your store – maybe key making, paint mixing, monograming or gift wrapping…


I know it seems like a small point. But it is awful having to send someone out to get toilet paper because it ran out in the ladies’ room! So, make a list and double check that you have what you need. From toilet paper and paper towels to gift bags to possibly gift wrap, make sure you have everything ready to go before the holidays kick into full force. 


You may or may not have a large budget for decorating your store, but there are certainly some small things you can do to get everyone in the spirit. What if you bought some stockings or bows (in the wrapping paper section) and placed them around the store on different products? You could even gift wrap some empty boxes and place them around the store to add some color around the store.

Food for Your Team

Pre-order and arrange food for those really busy days. Perhaps for Black Friday, Small Business Saturday and that last weekend before Christmas (Dec 21, 22, & 23). You are going to want all hands-on deck and don’t want your team having to fight the parking lot to go get lunch or dinner. So, make it a fun event and allow your team to relax in the break room with food, snacks, drinks and some cool music to drown out the crowds!

Are You Ready for the Holiday Season?

Sign up for our newsletter to stay on top of the retail industry and all of our latest tools for sale. And for our consumers out there, let us know in the comments below what YOU are looking for this holiday season!

 ~ Zoe’ Coulcher, Co-Founder of Defiance Tools

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